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McDonald's beats sales forecast on new deals, store revamp - Reuters
This is how Coca-Cola comes up with new flavors. Sales at US restaurants open at least 13 months rose 5.
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The sales increase exceeded Wall Street's expectations. Analysts anticipated sales to jump just 4. The company has been pruning its menu to focus on classics to give customers what they want and help streamline work for employees. This spring, McDonald's began limiting its late-night menu and announced plans to discontinue its line of craft sandwiches because of lack of consumer interest.
Core menu items are helping drive growth.
Other efforts to shake up the menu have also fallen flat. Earlier this year, the company brought international menu items to locations in the United States. Customers didn't bite, according to a group of McDonald's franchisees. On the other hand, McDonald's has succeeded by improving its signature foods.
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Happy Meals also got a boost from a partnership with Disney. In addition to focusing on its core foods and values, McDonald's is using advanced technology to make its restaurants sleeker and attract customers. Dynamic Yield is helping McDonald's install smart digital menu boards that display certain items based on the weather, time of day and how busy the restaurant is — promoting items that can be made more quickly to decrease customer wait times.
If you prefer a quarter pounder you can customize the burger by taking out some ingredients to turn it back into a Quarter Pounder. The recently-added McCafe drinks are: Cappuccino, which is espresso with whole or non-fat steamed milk, fluffy foam and a choice of French vanilla, caramel or hazelnut flavor.
Deal officially starts 14th August until the 3rd September. But some stores have started earlier. Spotted this on Whirlpool Forum! You can choose from original McNuggets or spicy McNuggets — and the offer comes with one sauce of your choice.
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