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Sponsors flee disgraced Lance

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  6. From Lance Armstrong to Tiger Woods: Five scandals that forced sponsors to abandon star athletes.

Team or Enterprise. Premium FT. Pay based on use. Group Subscription. The risk of that is if that person turns out to be someone like Lance, that hurts your product.


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In my view, you need to take that into consideration. Aon's Ms.

Armstrong Loses Eight Sponsors in a Day

Shaw said events like the Lance Armstrong scandal raise companies' awareness of the risks of celebrity endorsement deals. Historically, there has been insurance available to transfer some of the risk associated with employing celebrities in marketing campaigns, she said.

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The Tiger Woods sex scandal that emerged in and its impact on companies that had marketing relationships with the golfer made businesses aware of additional risks, such as decreases in future income or devalued stock prices when a relationship with a celebrity endorser goes wrong, she said. Randy Nornes, executive vice president at Aon Risk Solutions in Chicago, said several insurance products have emerged recently to try to address some of those exposures.

Companies involved with celebrity endorsers are increasingly recognizing the value of such risk management exercises, Mr. Nornes said. Nike and Johnson Health Tech, which has the Livestrong brand on its fitness equipment, said it will continue to sell items with Livestrong on it.

The Man Who Brought Down Lance Armstrong

To help make this website better, to improve and personalize your experience and for advertising purposes, are you happy to accept cookies and other technologies? Armstrong loses last sponsor, dropped by Oakley. Runner disqualified for not having hijab waiver. Shiffrin beats Hirscher in voting for skier of year. Foes not expecting to beat Shiffrin to overall title.


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